Do Not be Overcome by Evil but…

Ok, so parking your bike illegally is hardly evil, but this creative initiative by the City of Copenhagen shows that the biblical idea of ‘overcoming evil with good’ does actually turn a cog in people (so to speak…)

Here’s a teaser for the story:

The City of Copenhagen has been on a ‘charm offensive’ since April 2010. The goal is to get more people to use the bike racks around the city’s Metro stations, instead of leaning them up against everything else.

Here’s the simple trick. If you park your bicycle illegally, the City will move it over to the bike racks. Instead of finger-wagging, they will then oil your chain, pump your tires and leave a little note on your bicycle asking to kindly use the bike racks in the future.

How brilliant is that? And the great thing is that the initiative has worked

I wonder how many other annoyances could be overcome with this approach?…

Leave a Reply

Your email address will not be published. Required fields are marked *